Tuesday, 20 December 2011

TARGET AUDIENCE

From our questionnaire, we have discovered that our target audience should be aimed at the late teen to early 20 age group of male gender, however it would not exclude females. Our questionnaire also shows that our audience would prefer Action, Crime and Psychology in the film over things such as horror, mystery .etc.

This has informed our planning as we now know that our original idea relates to what our target audience want and similar films were proven successful .E.g Kidulthood, which figures show on YouTube that the most popular target group was Male aged 13-17 and 25-34. These are the same group that we wish to aim for as it has proven successful in the past.

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