Saturday, 3 December 2011

the da vinci code audience analysis

this trailer was most viewed in america Alaska, great Britain and India. these are all hugely powerful places in terms of the film industry and the popularity of the film in those places shows its success. this could also be linked to the fact that these countries are mainly Christian (excluding India) and they were intrigued by the angle and connotations of the film.
This video is most popular with:
GenderAge
Female13-17
Male45-54
Male13-17
the main audience for this film seems to be a male one. this seems to come up a lot in thriller films and i think we can use this information to shape our target audience. the most popular age for these males are 45-54, i think this is because of the fact that many older people read books to relax, and Dan brown is a very complex and mature writer and one many older will read. i also think the fact that the protagonist is of this age also means that the viewers of the same age (45-54) age people can relate to him.

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