Tuesday, 10 January 2012

Audience Research- Focus groups

In our group we decided to ask both boys and girls questions, to find out what their views where, and whether we had to target each gender separately. We asked a group of girls, and a group of boys the same questions. Here where there answers:

1. What genre of thriller do you most like?
GIRLS
'Psychological thriller'
'Thrillers that keep you on the edge of your seat'
'Thrillers that you don't know what's happening until a certain enlightenment point'
"Thrillers that include a shocking twist"

BOYS
"Thrillers that are full of action"
"Thrillers that have killing in"
"Thrillers that excite you through the fast pace"

2. What are your favourite thriller films?
GIRLS
"Black Swan, because it has the psychological element"
"Shutter Island, because it messes with your head, and then you have a sudden realisation"
"Inception, because it gets you thinking, and sitting on the edge of your seat"

BOYS
"Dark Knight, because from start to finish it s filled with action"
"The Stash, because there's death in it, and has violence and fast cars- it's exciting"

After our focus group research, we realised that boys and girls have conflicting opinions, and we would have to take this into account when making our thriller, and deciding the target audience.

No comments:

Post a Comment