Tuesday, 15 November 2011

Audience Research

interviews-
benefits-
direct answers
the interviewee has to answer
drawbacks-
people can lie
takes a lot of time (tedious)


questionnaires-
benefits-
generate data
quick/good answers
drawbacks-
getting them back can be difficult
people can be bothered/wont do them

online questionaires-
benefits-
easy to distribute
quick feedback
drawbacks-

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