Inception Trailer Analysis

Inception is science fiction thriller film directed by Christopher Nolan and the trailer below is the first taste the audience have to the film. Below is the trailer for Inception.

http://www.youtube.com/watch?v=66TuSJo4dZM


In the trailer to Inception you can see a mixture of codes and conventions for different genres. There are some action scenes which portray a fast action based film, from the trailer we can also see the science fiction elements. The characters in the film can enter people’s dreams and they try to extract information. We learn this from the trailer from the many references to the dream world and the areas in the dream which appear to define the laws of physics. We also learn that Inception is a thriller because it leaves the audience wanting more, they want to know more about how about how they can enter dreams and steal information. The trailer has been designed to entice and attract its target audience. To do this, the production company have identified various genres and sections of the film that target a wider audience. In Inception this is the science fiction, action based plot that primarily attracts young males. Because of this, they have included various action packed moments from the film in the trailer, to attract the attention of their target audience.

Inception- Audience Analysis

Inception
Audience Analysis

1. Reaction after the End
   This film has received a reaction like no other.
   It has created major talking point between people, networks and groups online and on the streets.
   The reaction of mixed emotions including laughter, frustration and delight mixed together in one cacophony but all left the screening with satisfaction.
2. Audience
   The target audience of Inception is predominately aimed at young men between the age of 16-37 as its an action packed movie. However the plot and the idea both appeal to both genders.
   Campaign platforms are targeted at male market with the use of Empire magazine with 574’000 men reading it which has success written all over it.
3. Audience = Pro-sumers
   With audiences being more engaged than ever, there is no shortage of fan activity around inception, from blogs to vlogs reviews and even apps.
4. The target audience for this film are young adults and teenagers. Inception appeals to this audience with the use of fast-paced action scenes with create a fun buzz surrounding the film, and also the complex narrative and themes within the film.

WHAT IS A THRILLER?

     A Thriller, a genre that intends to thrill the audience. Sub genres of a thriller would be Crime, Action, Horror, Mystery and Psychological. Many people enjoy thriller films and they appreciate the fast pacing and complex plots associated with this genre.
     Thrillers typically involve plot twists that are sudden, and this keeps people unsure about what is going to happen next.The affect of this makes it unbearable for the audience, especially in a long film or television series. As well as this a Thriller also has a lot of action (often chaotic) which features resourceful heroes and exotic settings.
     A plot of a thriller varies. Some are supernatural, for example, centering around mystical antagonists. Another being scientific/ medical, forcing their protagonists to contend with biological agents or mysterious scientific happenings. Some are simply straight mysteries with clever, horrific, or intriguing antagonists, while others be focused on the inner workings of the legal system, environmental threats, technology, or natural disasters. One long-established thriller genre is the spy thriller, featuring an often heroic and dashing spy who must confront whichever enemy happens to be popular at the moment.

ONLINE RESEARCH

For our online research we used audiences views from Youtube on the 2 films Shutter Island and Black Swan. The figures would help us to compare with for the results of our questionnaire.

SHUTTER ISLAND-

The trailer- 1,687,520 views

                  2390 likes

                  88 dislikes

                  Audiences: Female 13-17

                                    Male    18-24

                                   Male     25-34

Audiences quotes: -Oscar material

                             -good easy ending

                             -the ending is up to you, Teddy is insane or not?

                             -Love Leo

                             -Well written

BLACK SWAN-

The trailer- 18,963,989 views

                  30,165 likes

                  1341 dislikes

                  Audiences: Female 13-17

                                   Female  18-24

                                    Male    25-34

Audience Views: -Good story, love for actress

                          -Masterpiece

                          -Entrancing

DONNIE DARKO FIRST 5 MIN ANALYSIS

• The start gives the non diegetic sound of thunder. This would give the audience the impresion that it is a very dark and stormy film, and gives the hint of it being pyschological.
• The following quiet music (non-diegtic) once again gives the impression that it is a dark film. But this then moves into soft music as Donnie sits up, changing the perspective of the audience to it being calm.
• However once the title is shown there is the non-diegetic thunder. The change plays with the audiences mind.
• The POV shot of Donnie cycling down the hill gives the audience his view. 
• The close up of the sign advertising the haloween carnival is revealing what time of year it is to the audience.
• The tracking shot along the street across the houses is representing a typical american street. And with the music it represents what the perfect American lifestyle would be to the audience.
• As Donnie returns home the camera reveals more to the audience. We see Donnie's family and once again they seem to be living the perfect American lifetstyle. This would make the audience belive all is well at the home.
• With the Darko family at the dinner table in the next shot it seems as though life is still normal to the audience. However the creaking of table and chairs gives the audience the impression that the family is secretive and has nothing to share to one another.
• The close ups of each character at the dnner table gives the audience the chance to see deeper than whats on the outside of each of them.    

DARK KNIGHT FIRST 5 MIN ANALYSIS

THE DARK KNIGHT

·         The colour of Production Company logos relate to film.

·         The harpoon used as a prop show the bank robbers have planned well ahead.

·         Medium shot shows that the identity of the person holding clown mask will not be revealed. So must make the audience think and want to watch.

·         Heli shot of the two robbers going across the wire show the sneaky way they will get in to the bank.

·         Non diegetic sound to show a build-up of tension to the bank robbery.

·         There is an over shoulder shot of what the robber sees to the women working behind the counter. It shows how she is scared of what is happening to her at her workplace. It would be seen as someones worst nightmare to be robbed whilst in the bank by an angry mob such as the group in the film.

·         We see that there is an unconventional two shot. It shows one behind the other. This would create an element of surprise as one was about to kill the other.

·         The close up of the vault shows the audience what the robbers have to face to get their reward.

·         The angled shot of the bank manager with the gun shows that he has power in the bank and with the gun he is seen to have more power.  Like this there are similar shots in the clip. It shows to the audience that when with a gun, there is more power with that person holding the gun.

·         When there is the close up of the money being put into the bags it finally reveals to the audience the size of the job that they are doing. As well as this it would make the audience think for themselves why there is no more security to guard such a sum of money.

·         The close up of the Joker in this scene reveals to the audience who the villain in this film will be. It also portrays what the character of the Joker will be like throughout the film. 

most popular areas for thriller watching-(dark knight)

america
england
alaska
australia

gender/age most popular viewers-

Male	18-24
Male	35-44
Male	25-34

Audience Research

interviews-
benefits-
direct answers
the interviewee has to answer
drawbacks-
people can lie
takes a lot of time (tedious)


questionnaires-
benefits-
generate data
quick/good answers
drawbacks-
getting them back can be difficult
people can be bothered/wont do them

online questionaires-
benefits-
easy to distribute
quick feedback
drawbacks-

inception analysis

http://www.youtube.com/watch?v=-VXkUzf1et4